“Bonjour Paris!”: New VTEX French office strengthens European operations...

As the enterprise digital commerce platform, VTEX has long been supporting companies to reach their full commerce potential, wherever they are. With that in mind, we’re happy to announce that VTEX has inaugurated, back in November 2021, a business operation in France led by Phillippe Peyresaubes, General Manager for VTEX France and Senior VP For EMEA.

Following the company’s global expansion, this new office now enables the company to better serve European customers with local operations, such as Mazda and Motorola, and aims to increase VTEX’s presence and ecosystem in France. In Europe, VTEX already has five operating offices: the United Kingdom, Spain, Italy, Romania and Portugal, the latter having opened in May 2021.

Why France?

The country is the seventh most relevant growing ecommerce market in the world and the third in Europe, according to a J. P. Morgan study, in addition to being considered one of the most mature markets for digital commerce. Therefore, it is full of opportunities for businesses looking to either undergo a digital transformation process or rationalize their ecommerce stack, lower their IT infrastructure costs and total cost of ownership (TCO) and resolve channel conflict management through the all-in-one technology offered by VTEX. 

“We are witnessing a craving for innovative and functional digital commerce technology in France, as some of the solutions currently offered in the European continent no longer meet customer expectations. That is why we observe strong growth perspectives for VTEX in the country, by offering modern technology ahead of the market, thanks to the Software-as-a-Service logic combined with an agile and composable architecture that enables us to cover a broad functional scope, from marketplace, to DTC and B2B.”

— Philippe Peyresaubes, General Manager for VTEX France

Expertise with true French brands

VTEX already provides the digital commerce infrastructure for business units and brands of several renowned French companies, such as Groupe Casino, L’Oréal, Carrefour, Moët & Chandon, Dior, Saint-Gobain, Schneider Electric, ArcelorMittal.The most recent addition to the customer portfolio is Groupe Start, owner of teleshopping.fr and m6boutique.com.

So far, it has taken these businesses to heights never before reached: 

• Carrefour’s operation in Brazil, the largest one outside France, went through a 5-month ecommerce migration to VTEX that led to a 30% increase in conversions and a 168% improvement in Net Promoter Score (NPS), counting on CI&T as a partner in this journey. Nowadays, its more than 13 million customers can easily shop over 5 million SKUs available on the giant’s ecommerce and marketplace channels.

• L’Oréal Brasil also went through a 2-month integration between its Kérastase brand website and the company’s ecommerce website in Brazil, Segredos de Salão, creating a more consistent customer journey — with that, consumers are now able to directly shop from Kérastase’s website, without being redirected to the other one. All that was possible by going headless and decoupling the back-end from the front-end architecture. 

• Grupo Exito, part of Groupe Casino, is a successful case when it comes to live shopping, powered by VTEX ready-made Live Shopping solution. In the company’s live shopping sessions, audiences have surpassed 5,000 people. Moreover, sessions during Live Shopping events have a duration that’s 680% longer than the regional average for an ecommerce session, and each event has also brought a daily sales increase of about 6%.

If you’re curious, here you can find other success cases from VTEX customers. 

Come along for the ride

To know more about our French operations, visit our website and our Careers Page for job opportunities. Join fellow commerce experts in our journey to accelerate commerce transformation for premium brands and retailers in France and beyond.

Written by Júlia Miozzo

Currently a Senior Editor at VTEX, Júlia is a Brazilian journalist with over 6 years of experience in creating content marketing strategies for brands. To bring inspiring stories to life is what constantly pushes her professionally.