BOPIS is the Next Wave of eCommerce. Are You Ready?...

Nearly 70% of US shoppers have used BOPIS more than once, according to Business Insider Intelligence. This growing trend of “buy online pickup in store” doesn’t seem to be slowing down and it’s time that retailers get ready to offer it. In his latest article published in Digital Commerce 360, VTEX North America GM, Alex Soncini, walks retailers through:

what customers expect from BOPIS experiences now, such as a robust mobile experience in addition to a good desktop experience with a low-friction checkout process

setting up the ultimate BOPIS strategy that helps build customer loyalty and generate more online and in-store revenue

how to avoid BOPIS experiences that are fragmented or impersonal and drive customers away

To read the full article, visit Digital Commerce 360 here.

DISCLAIMER: It is important to note that historical financial information or operational KPIs may not be comparable with publicly-filed information at SEC, since VTEX did not report its financials in accordance with International Financial Reporting Standards (IFRS) prior to 2019 and certain KPI definitions may differ from publicly-filed information. You are cautioned not to place undue reliance on figures published before July 21st, 2021 as they may not be comparable to the metrics disclosed from the IPO onwards.

Written by Alexandre Soncini

Illustrative image of the post

The CCX Company, in collaboration with VTEX Commerce Cloud, expresses gratitude for having had the opportunity to enhance its understanding of the advantages, trends, and other elements addressed in the current topic. This article was jointly developed and is brought to you by the VTEX Commerce Cloud team.

BOPIS is the Next Wave of eCommerce. Are You Ready?...

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