VTEX and Adyen partner to bring unified commerce to online retailers...

Whether it’s by adding new content, pushing out marketing initiatives, or investing in the next big trend, it’s safe to say that there is no time like the present to be prepared. VTEX has created a unified commerce destination – equipped with anti-fraud and acquiring services – to enable greater efficiency and increased performance across online and offline activities. 

And now, there is one more partner added to this list: Adyen. 

Unified commerce is no longer a nice to have, it’s a need to have. Businesses are needing to innovate quickly to keep up with changing consumer needs and expectations. By adding payments into the VTEX ecosystem via Adyen, retailers and enterprise businesses will be able to unify all channels onto one platform making it easier to manage and scale.

Roelant Prins, Chief Commercial Officer at Adyen

The unified commerce road to success

Adyen is a financial technology platform that provides end-to-end payment capabilities, data-driven insights, and financial products in a single global solution. According to a Forrester report, Adyen can bring an uplift of 1.52% in the authorization rate to merchants, decrease 27% of chargebacks and generate an ROI of 186% over 3 years.

How does the integration work?

Through an integration with Adyen’s financial technology offering, merchants will have a 360º view of their customers, can personalize consumer journeys, and enable cross-team collaboration to deliver consistent contact across all points of interaction. Having access to all data in one centralized place also boosts business intelligence, enabling retailers to make informed decisions and facilitate reconciliation. 

At VTEX, we are committed to enabling enterprises to run their entire world of commerce in our complete platform. Through our partnership with Adyen, we are creating an all-in-one place that allows sellers to meet their customers wherever they are in the buying process and unlock new growth opportunities.

Santiago Naranjo, Chief Revenue Officer (CRO) at VTEX

Benefits of this partnership

• State-of-the-art security: as a single platform with machine learning technology and a built-in anti-fraud solution, Adyen brings higher authorization rates.
• Cost reduction: by removing third parties, creating a single value chain, with a gateway, anti-fraud and acquiring services included with a single partner, as well as the infinite shelf journey in the same connector.
• Increased in-store mobility: users gain mobility and thus have a more fluid shopping experience, with mobile payment terminals and reduced lines at the checkout counter.
• Streamlined data: Customer data will be consolidated across in-store and online purchases, generating insights for decision-making, which result in a better customer experience and a high capacity to personalize offers.

Get started today

Global retailers such as C&A, a multinational retail clothing store, with head offices in Belgium and Germany, and retail stores in many other European countries, along with Brazil, China, and Mexico; and Tok&Stok, a furniture and decoration retailer, are pioneers in the use of this integration. The new offering is available immediately across all 38 countries, where VTEX operates. To connect different sales channels and payment processes in a single place, merchants can find more information and contact VTEX at content.vtex.com/en-adyen-partnership.

Written by Gabriela Porto

Gabi is a curiosity-driven journalist interested in telling great stories about the future of ecommerce, technology, innovation and everything related to this universe.