The Consumer electronics market is one of the most innovative in the ecommerce landscape. Companies in this industry have been at the forefront of the direct-to-consumer revolution with jaw-dropping examples of how to operate a successful online retail business.
Here, you will find out how Xiaomi, Samsung and Logitech are rethinking digital commerce experience with innovation and outstanding customer experience utilizing VTEX’s platform.
These customers are able to test out new features and easily scale up or down depending on each demand. This is all thanks to Amazon Web Services (AWS) which offers elastic cloud services and data centers to ensure a fool-proof operation.
Xiaomi is a successful cell phone and consumer electronics vendor that has managed to become the third largest cell phone manufacturer in the world, and the sixth largest in México. In this market Xiaomi’s products are distributed by Tekmovil, a transnational enterprise that distributes products for several companies in 14 countries.
In 2021, during a yearly celebration called Mi Fan Festival, Xiaomi became the first company to try Live Shopping in the Mexican territory.
For this purpose, the company conceived an aggressive sale strategy that would be easily triggered during the transmission, using VTEX Live Shopping’s native capabilities. These helped close sales of Xiaomi products such as cell phones and electric bikes, which have a steeper price than most live shopping offerings.
The results were surprising even for the VTEX Live Shopping division: the event lasted 40 minutes and had an average visualization time of 17 minutes, much higher than the region average of 3 minutes. The average ticket related to Live Shopping was USD $287 which, to date, is one of the highest average that VTEX has seen among any of its partners. The event marked the day with the highest online sales since Xiaomi started operating in Mexico.
Overall, in 2021 Tekmovil managed to grow the total number of sessions in Xiaomi Mexico’s website by 94%, while the average session time grew by 116%. During this period, conversion rates grew by 200%, all while the company increased its number of websites from one to 16.
During the second semester of last year, the Korean giant included Live Shopping as a core part of its marketing strategy in Mexico, Argentina, Colombia, Peru and Chile. In all of these countries the company’s ecommerce operations are powered by VTEX.
In Chile, Samsung managed a 163% increase in the number of sessions, and a 400% growth in its daily revenue.
In Mexico, during an event broadcasted earlier this year, they saw a 192% increase in the website number of sessions, as well as a 129% increase in the number of items added to cart.
“The Mexican market is not used to it [Live Shopping] yet, but more and more retailers are starting to adopt it, and it will soon jump into a type of event that Mexican consumers are expecting from their preferred brands.”
Juan José Arciniega, Ecommerce Senior Director at Samsung Electronics, Mexico
Logitech, the Swiss computer accessories company, was in a particularly good position to grow its sales during lockdown, given the sudden need for new peripherals to use in our home-offices. In Argentina the company not only solidified its ecommerce operations ,but also utilized virtual reality tools to help consumers better understand what products would look like on their desktops.
In September 2019, Logitech Argentina went live after a 3-month implementation time with no downtime. Before the COVID-19 pandemic hit, the company had already been able to impressively increase its revenue by 250%. Its virtual reality offering helped lift its add-to-cart rate by 74%.
Overall, Logitech Argentina’s revenue grew by a whopping 2000% YoY during the first four months of 2020.
Live shopping and virtual reality are just two of the many functionalities that can help you boost your consumer electronics ecommerce experience. If you’re curious check out our post with three more functionalities that could help you get inspired, or reach out to us, and our team will be able to put its experience to work and help you figure out a way to compete in the crowded consumer electronics digital commerce landscape.
The CCX Company, in collaboration with VTEX Commerce Cloud, expresses gratitude for having had the opportunity to enhance its understanding of the advantages, trends, and other elements addressed in the current topic. This article was jointly developed and is brought to you by the VTEX Commerce Cloud team.
